Hi, I'm Hamed :)
I’m a design lead with 15+ years of experience, and trust me, I live and breathe design! Am I building top-notch teams, creating killer design systems, and crafting innovative no-code solutions? That’s my jam
I’ve been lucky to work with some fantastic brands you probably know!
and the invaluable lessons I’ve picked up along the way!
Deriv
2020 – Present
Design Lead
This is where I learned how to lead multiple teams and projects to deliver impactful UI designs. From migrating 50+ multilingual pages to creating a WCAG-compliant no-code design system, my work has driven results—like a 5% boost in onboarding conversions and a 2% lift through a strategic footer CTA redesign. I also directed rebranding efforts, crafting a new logo, visual identity, and efficient templates to empower non-designers. By leveraging data, A/B testing, and cross-team collaboration, I’ve honed the art of delivering scalable, user-focused solutions that align with business goals.
Shatel
2017 – 2020
Senior Designer
This is where I honed my skills in crafting engaging digital designs and enhancing their websites and social media presence to boost user engagement. I contributed to impactful advertising campaigns, designing PPC banners, billboards, and brochures to attract and grow client bases. Collaborating closely with marketing and product teams, I delivered design solutions aligned with business goals and resonated with audiences.
Ladiz Electronic
2013 – 2017
Senior Designer
This is where I mastered the art of crafting targeted design solutions for diverse user personas. From vibrant campaigns for gaming products like PlayStation and Xbox to sophisticated visuals for Swiss-made watches, I tailored designs to resonate with each audience—young mothers, tech enthusiasts, business professionals, and more. Collaborating with global brands like Sony, Microsoft, and Logitech, I ensured alignment with brand guidelines while enhancing customer engagement. These efforts brought campaigns to life, drove sales and strengthened brand presence across varied demographics.
Asre Rasaneh
2007 – 2010
Junior Designer
This was the starting point of my design journey, where I dove into creating layouts for newspapers, magazines, and print materials, mastering the art of meeting tight deadlines. Collaborating with content writers on a daily newsletter taught me how to blend creativity with efficiency—an experience that laid the foundation for my career in design.
Guiding a Dynamic Team
Here’s a look at the current team setup I’m leading, bringing together diverse roles to deliver exceptional designs
UI/UX Design
Marketing Design
Skillset
I’m all about leading teams to create authentic, impactful designs. From using tools like Figma, Webflow, and Adobe Creative Suite to pushing boundaries with AI tools like ChatGPT, Firefly, and Midjourney, I bring strategy, user research, and creativity together. My focus? Delivering user-focused, accessible designs that look great and drive results—because that’s where the magic happens.
My go-to for wireframes, prototypes, and scalable design systems.
The perfect no-code platform for creating responsive, accessible designs.
Classics for creating stunning visuals, branding, and print materials.
Hotjar and Google Analytics to uncover user insights and elevate designs.
Project management tools I rely on to streamline workflows and keep teams on track
The hub for seamless communication and collaboration across teams
My shortcuts to enhance creativity, speed up workflows, and generate fresh idea
My framework for leading teams through efficient, collaborative design sprints
Four Insights
One Story
1
Carl, VP of Design
Hamed is unafraid to dive into the details and gets involved at all team work levels. He leads by example, never hesitating to engage directly with his team’s projects.
2
Dinidu, UI Designer
Hamed cares about quality and respects the team’s pace, never rushing for quick, poor designs. As a result, the team works hard to deliver excellent work. We get relevant courses to learn new skills.
3
Vilasini, PO of Website
Hamed set high expectations for the team to deliver, which helped them be more motivated to complete their design tasks on time. He is my main go-to person for all design changes needed.
4
Erfan, Visual Designer
With clear communication, exceptional support, and actionable feedback, Hamed helped and motivated me to deliver my best on every project. It’s more like a team effort than assigning tasks.
Where Creativity Meets Impact
Here’s a collection of snapshots showcasing projects that I’ve been lucky to lead. From bold visuals to thoughtful details, these highlights capture the creativity and passion behind the work. They’re a glimpse into the moments that make me proud to be a design leader
